295: The Real Reason Your Patients Keep Disappearing

If your schedule has more holes in it than you'd like, it's probably not a marketing problem - it's a practice model problem. I'm breaking down the 5 elements of an entry-level, outcome-based program so your patients stop disappearing and you actually get paid for the transformation you deliver. If every patient you'd seen in the last six months was still active in your practice right now, would your schedule still be partially empty? Probably not. You have the patients - the problem is keeping them active and engaged. With a typical fee-for-service model, every appointment feels like a ka-ching, ka-ching, ka-ching - and some people simply can't sustain the expense. So they silently drop off. But there's a better way. Single transactions (e.g. chiro adjustment + a few more supplements) feel like an expense. But when you can offer them a transformation of their health - which is based on the outcome they want - it feels like an investment. In this episode, I walk you through the five components needed for a transformational offer - from naming the specific problem to finding the right price based on the value of the outcome. This is a sneak peek into what we do inside Clinical Business Academy - every single day. To find out where you might be stuck in your own practice, download the free Practice Vitals checklist to find out exactly what to focus on first: Practice Vitals Checklist. Ready to build a business model that actually works?