In this episode, Jesse Stoddard and Josh Poulson welcome Jay Ehret from Pickup Outfitters. Jay shares his incredible journey from starting as a DJ, moving into sales and marketing, and eventually becoming the owner of a successful truck accessories business in Texas. Learn about Jay's innovative marketing strategies, the challenges he faced in staffing and operations, and his involvement with SEMA. Jay provides valuable insights on the importance of understanding every aspect of your business and the significance of industry networks. Don't miss this deep dive into the world of automotive restyling and the steps Jay took to build Pickup Outfitters into what it is today. Key Moments: 00:00 – Introduction & Welcome 02:09 – Radio Broadcasting Background 03:22 – Entering the Automotive Aftermarket 05:30 – Outgrowing the Original Location 07:23 – Finding and Remodeling the New Property 08:52 – What Pickup Outfitters Does 11:23 – Role in the Company 12:26 – The Importance of Understanding Your Business 13:58 – Biggest Challenge 15:34 – Advice to Past Self 16:53 – Industry Excitement 18:16 – The Value of SEMA and Industry Networks 18:58 – Work-Life Balance and Delegation 20:03 – Building a Great Team Without Industry Experience 21:12 – Marketing Genius: Truck Nudity Commercials 22:03 – How to Follow Pickup Outfitters Thanks for tuning in to the Ride-in-Style Podcast. Learn more about our guests: https://www.createacommotion.com Brought to you by AutoStyle Marketing – The automotive aftermarket restylers favorite agency with a CRM built custom for restylers.