A strategic new content pillar from Knowledge at Wharton, extending the brand’s reach through podcasting. Dee Patel, Director of Content in Wharton’s Marketing and Communications department, shares how her team transformed the school’s long-standing Knowledge at Wharton brand into a new podcast network designed to make faculty research more accessible. Drawing on her background in broadcasting, Dee explains how the initiative evolved from a single show, Ripple Effect, into a growing network featuring programs like This Week in Business, Marketing Matters, Moneyball, and Where AI Works. With strategic focus and creative collaboration, the team has turned academic insight into meaningful conversations that connect research, industry, and audiences beyond the classroom. Episode Links: Podcasts - Knowledge at Wharton Dee Patel | LinkedIn Connect with Us Share Feedback & Ask Questions: hello@continuingstudiespodcast.com Learn More: Continuing Studies Podcast Follow: Continuing Studies LinkedIn Page Join LinkedIn Group: University Podcasters Network Connect w/ Jen: LinkedIn or jpodcreations@gmail.com Connect w/ Neil: LinkedIn or neil@podiumpodcastco.com Twitter: @namcphedran / @podiumpodcastco Youtube HigherEdPods Chapters: (00:00) - Introduction (06:10) - What Is Knowledge at Wharton? (09:06) - Strategy Behind the Podcast Network (11:57) - Podcasting as a Media Platform for Institutions (15:24) - The Three Cs: Content, Commitment, Consistency (18:41) - Creating a New Role & Streamlined Workflow (21:13) - The Five Podcasts in the Network (23:27) - Legacy Shows and Faculty Hosts (25:19) - Cross-Promotion Strategy & Network Synergy (28:34) - Leveraging Audiences & Faculty Collaboration (29:35) - Advice for Limited Resources & Growing a Team (33:03) - Partnering with Sponsors Like Accenture (37:03) - Transitioning From SiriusXM to Podcast Platforms (39:01) - Lessons on Audience Growth and Expectations (41:08) - Conclusion Join us at Higher Ed Pod Con in Cleveland, OH, July 16 - 17 2026 Sign up by May 29 for Early Bird Pricing