79: Using AI at Work to Reimagine Marketing and Customer Experience with Etan Polinger

Chris Daigle sits down with Etan Polinger, founder of Raize Digital, to discuss how AI is transforming marketing, customer journeys, and brand strategy. Etan shares how he helps companies implement AI tools that simplify operations, enhance personalization, and generate consistent creative output without replacing human insight. They explore how to design AI systems that support marketing teams instead of overwhelming them, how to measure ROI from AI experiments, and how small businesses can leverage generative AI to compete with larger brands. Etan also explains how AI content generation, predictive analytics, and workflow automation create scalable, customer-focused growth while staying true to brand voice. This episode is packed with actionable ideas for leaders looking to build stronger customer relationships through intelligent, human-centered automation. 🔎 Find Out More About Etan Polinger LinkedIn https://www.linkedin.com/in/etan-polinger/ 🛠 AI Tools and Resources Mentioned ChatGPT https://openai.com/chatgpt Jasper AI https://www.jasper.ai Surfer SEO https://surferseo.com Chief AI Officer Resources https://chiefaiofficer.com 📌 Chapters 00:00 – Introduction to Etan Polinger 03:15 – How AI is Changing Marketing Strategy 07:42 – Designing AI Systems that Support Teams 12:30 – AI Content and Brand Consistency 17:08 – Balancing Automation with Human Creativity 21:55 – Building AI Workflows for Customer Experience 26:14 – Measuring ROI from AI Experiments 31:27 – AI Tools for Marketers and Small Businesses 37:10 – Future of Marketing and AI Leadership 41:45 – How to Connect with Etan Polinger