PR Tips For Personal Stylists, with Australian Fashion Pioneer, Rebecca Lau Marsh

Rebecca Lau Marsh is a stylist and fashion entrepreneur with an incredible ability to generate her own PR coverage. Why does this matter? Because if you’re starting out without an existing personal styling client base, you’re going to need an audience. And I’m guessing you don’t have buckets of cash lying around for ad campaigns, right? So PR can be a quick and free way to reach your ideal clients at scale – think TV segments, magazine articles and editorial contributions. As a pioneer of online fashion retail, and owner of 3 successful online businesses including Love My Baby, 21 scrubs and Kit and Cradle, I wanted to understand what a small business owner can do to secure editorial coverage in a highly competitive industry. Fortunately for you all, I was able to persuade school friend, mum and all-round hustle QUEEN Bec to join me on the show so I could squeeze all those juicy PR insights out into a refreshing cup of ‘What You Can Do Right Now To Reach More Clients.’ You’ll Learn: · How Rebecca was able to secure PR coverage without any experience in PR · How she pitched herself to editors · How she comes up with angles for stories to pitch · How she develops relationships with editors · How she manages this work amid all the other things we have to do · Tricks to make your headlines POP · Many other things. Just listen.