Fashion for the Under-5ft: Solving the Petite Style Problem

In this episode, Lisa Gillbe personal stylist sits down with Chamiah Dewey, founder of Dewey, the extra petite clothing brand making waves, and Riccardo Sai, Head of Stories. ‘Petite’ is typically defined as 5ft 3" and under, but as Chamiah and Riccardo reveal, finding stylish, well-fitting clothes becomes even tougher if you’re 5ft or under. Most shops simply don’t cater for you—and shopping the kids’ section can feel demoralising and limiting. Dewey is changing all that, with chic day-to-day pieces and an exciting launch of their new denim line—specifically tailored for the extra petite frame. Chamiah and Riccardo explain the creative journey behind the brand and their commitment to fit, empowerment, and style for an underserved demographic. Hear the inside story on Dewey’s recent campaign with two high-profile guests: Paralympian Ellie Simmonds and Strictly Come Dancing pro Jowita, both under 5ft and passionate about redefining what women under average height can expect from fashion. Their stories of frustration—and Dewey’s mission—shine a spotlight on why representation matters in the petite fashion world. Tune in to discover: Why standard petite sizing rarely goes far enough How Dewey’s designs help women feel confident and seen More about the new denim launch and upcoming collection The brand’s inspiring campaign and celebrity advocates If you’re tired of squeezing into children’s clothing, yearning for grown-up style and fit, or just curious about the innovative world of petite fashion, this episode is a must-listen!