s5/e28 Running Shoe Reviews, Ethics, and Evolution with Kofuzi

In this episode, I sit down with Mike Ko, better known online as Kofuzi, to talk about his evolution from everyday runner to one of the most trusted voices in running shoe reviews on YouTube. We dive into the intersection of gear, performance, and personal preference, and how the right shoes can change everything about your running experience. What You'll Learn: How Kofuzi turned his casual runs into a full-blown content career Why there’s no one-size-fits-all approach to running shoes How to think critically about reviews and gear hype The role of comfort, tech, and transparency in today’s running gear What to look for when building your own shoe rotation Chapters: 00:00 Introducing YouTube Creator Kofuzi 10:09 Kofuzi’s YouTube Origins: From Runner to Reviewer 14:46 Authenticity, Honesty, and Ethics Online 19:32 Negative Reviews Online 22:29 Individual Preferences with Running Shoes 29:49 What to Look For in Running Shoes 38:15 Quality vs Quantity 43:53 Developing a Shoe Rotation 48:09 How Long Do Running Shoes Last? 55:16 How Mileage Impacts a Shoe 01:05:10 Advancements in Shoe Technology 01:12:23 What's Next for Kofuzi and Where to Find Him Connect with Kofuzi: Instagram: instagram.com/kofuzi YouTube: https://www.youtube.com/kofuzi -- 🚨 1:1 COACHING SPOTS OPEN NOW 🚨 Ready to finally train with a plan that’s built around YOU? ✅ Personalized training ✅ Weekly support + adjustments ✅ Strategy, structure, and accountability ✅ Expert coaching to help you actually hit your goals Go to https://www.runningexplained.com/runcoaching to learn more! Research & production assistance by Sophie van Leeuwen