In this episode, Joe Hoye, Owner/Operator of Hoye Fit, joins us for a discussion about how he helps women, especially those over the age of 40, in creating lasting change through fitness, nutrition, health and mindset. Most coaches tell women to eat less and move more—Joe Hoye does the opposite. Through Diet Detox, he simplifies nutrition and fitness, helping women eat more, exercise less, and focus on what truly matters: breaking free from self-sabotage, shifting their identity, and achieving healthy forever weight loss. With a background in surgery and years of coaching, Joe has helped over 1,000 women ditch restrictive diets, rebuild their metabolism, and reshape their lives. His bold approach proves that lasting change isn’t found in another diet—it’s found in a total mindset shift. Joe and Claire discuss: Why Most Diets Fail - Restrictive diets lead to short-term results but long-term failure. Joe’s “Diet Detox” method focuses on enjoyment, consistency, and sustainable habits rather than extreme restrictions. Strength Training is the Key at Every Age - Women don’t need new workouts at midlife—they need the right ones, and that means building and preserving muscle through strength training. It's not about bulky lifting—it's about keeping and gaining balance as well as muscular and bone strength as you age. Midlife Isn’t Too Late to Start - Even women who’ve never exercised can begin with bodyweight movements, resistance bands, and gradual progress. It's never too late to start building strength and reclaiming energy. Mindset Makes the Difference - Long-term success requires identity change. For results to last a lifetime, it requires a mindset shift to think and act differently for a healthy lifestyle. Joe emphasizes shifting from “I’m trying to be healthy” to “I’m a healthy person,” and explains how mindset is often the missing link in lasting transformation. Connect with Joe: Website: https://hoyefit.com LinkedIn: https://www.linkedin.com/in/hoye-fit Facebook: https://www.facebook.com/joe.h.hoye Instagram: https://www.instagram.com/joe.dietdetox/ Additional Resources: FREE Fix Your Fat Loss quiz: https://quiz.hoyefit.com Diet Detox book for $1: https://dietdetox.hoyefit.com