Special Crossover Episode: The Shopper’s Black Friday Playbook

How can shoppers, brands and retailers win Black Friday? In this week’s special holiday crossover episode, Glossy Beauty Podcast host Lexy Lebsack is joined by Danny Parisi, host of the Glossy Podcast, and Gabi Barkho, host of the Modern Retail podcast, to unpack all things Black Friday. The three reporters start by sharing their own experiences and plans for navigating Black Friday as a shopper, then unpack some of the buzziest activations and sales strategies today. This includes both discounting and non-discounting strategies, value-focused sales, bundles and collaborations, among other tactics. The trio also walks through emerging and reemerging trends, like catalogs, gift guides and fragrance-focused experiential events.