
This week on Founder Friday we are replaying a conversation with start up mentor and coach Matt Ainsworth, originally published in October of 2023, Matt and Scotty discuss effective strategies for idea validation and how this can help inform a start up's product market fit; a valuable conversation to re-explore for first time and early stage founders about to embark on validating their idea. Founder Friday is about works still in progress. Learning from success stories is important, but learning from founders still in the thick of getting to market is just as useful - and sometimes much more realistic. It was developed by Scotty Allen and Declan Magee. Our producer is Sammy Perryman with assistance from Portia McEwan.