Why Supply Chain Design Becomes the Differentiator as AI Automates Planning - with Don Hicks of Optilogic

The traditional focus on supply chain efficiency has created brittle networks that break under modern volatility and shifting global trade consensus. Optilogic provides an AI‑native platform for supply chain design, where autonomous agents build models, generate scenarios, and evaluate network tradeoffs. In this episode, Don Hicks, CEO at Optilogic, unpacks why enterprise leaders must run supply chain planning and design as parallel, symbiotic processes to move beyond current network constraints and build for long-term resilience. The discussion outlines a framework for using AI to automate routine tactical decisions while leveraging human-led what-if simulations to architect future-state competitive advantages. This episode is sponsored by Optilogic. Learn how brands work with Emerj and other Emerj Media options at emerj.com/partner