For decades, investor and business leader Steve Howard watched companies pour money and effort into sustainability initiatives... and still fall short. The problem isn’t a lack of will, he says; it’s that capitalism and climate have been wired to work against each other. He shares four realities that explain why even well-intentioned businesses fail at climate action — as well as a plan to flip the system, making green innovation so powerful the market can’t resist it. After, Modupe talks about why ignoring climate change isn't an option. Learn more about our flagship conference happening this April at attend.ted.com/podcast Hosted on Acast.