This episode is a special partnership with BOSS. Special episode recorded in Milan, September 2025. #AD Russell meets Marco Falcioni, Creative Director of HUGO BOSS. We discuss the Art Basel Awards which BOSS have been partnering with, Marcos' beginnings discovering fashion in the clubs of Rome, how art is intrinsic to his designing, and the importance of his weekly practice of visiting art exhibitions including Venice Biennale. Collaborations and partnerships are very important to him and the integrity and respect he has for his close team at BOSS. We discuss Cretto di Burri and Land Art, the paintings of Katharina Grosse, Nicola Samorì, Lucio Fontana, Spatialism, Jannis Kounellis, Arte Povera, and how their art, and the art movements they were part of, opened up his mind to the power of art. BOSS is known for timeless and sophisticated style, and commitment to culture, sport and sustainability, underpinned by technical innovations developed over its century-long history. Russell explores his inspirations and design approach, including runway collections, collaborations with David Beckham, Aston Martin, and reimagining classics with a modern twist.