This fashion founder wants you to get “addicted to failing”

Welcome to Face to Face, a mini-series proudly presented by Dan Murphy’s. In this three-episode series, we're inviting you to sit down with three ambitious creatives who are cultural tastemakers, making a mark in their industry. They're the kind of creatives we'd love to sit down for a drink – or two – with. Today, we’re speaking to Priya McPherson, the Founder and Director of Melbourne-based fashion label, Sage Avenue. Born from a love of vintage handbags, since launching Sage Avenue in 2023, she’s expanded into clothing, collaborated with brands like Abrand Jeans, and accrued a following so loyal that practically every single one of her label’s drops sells out. We talk about the highs and lows of being a young entrepreneur, the transformative power of a good outfit, and why acting on ideas when you’re not fully ready leads to success. Love the podcast? You'll adore our weekly newsletter, too. Subscribe here: http://eepurl.com/iI829A Join us over on socials to see what our Style-ish family of incredible content creators are wearing, buying, and trying. We’re on Instagram @styleishpod and TikTok @styleishpod. This series is made possible by Dan Murphy’s, the ultimate tastemaker bringing us the next generation of delicious low alcohol and non-alcoholic drinks. Head in-store or to the app to be inspired and find your new favourite – and remember to choose to drink wise! Your host today was Maddison Sullivan-Thorpe (@maddisonsullivanthorpe) and Priya McPherson (@priyamcpherson) was the guest. And here’s a link to the reccos Priya made throughout: @mananamariee Mel Robbins’ ‘do it in the 60’ advice Jens Grede’s ‘human capital’ advice Local label recs: Mode Mischief, In Your Twenties, With Consideration, and TILD Vintage shops: Salvos Moorabbin, Stupid Vintage, and SWOP International labels: Ruby, Peachy Den, Gimaguas, and Paloma Wool Style-ish's producers are Lucy Hunt (@lucyhunt3) and Cait Emma Burke (@caitemmaburke), and our audio engineer is Mike Liberale. And a special thanks to Session in Progress. Enjoy the content we create? The best way to support us is to click that ‘follow’ button in your favourite podcast app and leave a five-star review. Or, you can go old school and tell a friend to listen. We’ll see you back here next Wednesday.