Chipotle x Strava: The City Challenge - Motivating Runners One Burrito Bowl at a Time

Chipotle Mexican Grill has partnered with Strava to motivate runners across the globe with free burrito bowls and we're speaking with Vice-President of Brand Marketing, Stephanie Perdue, to find out more about this unique challenge. During the interview we chat all about the City Challenge, including: How runners competed to earn free Chipotle for a year Why participating runners get so competitive How challenges can add excitement and motivation to your training Results and fun stories from the latest edition of the City Challenge Whether you can expect to see more opportunities for earning free burrito bowls To hear about this one-of-a-kind event, be sure to listen to today's episode. Socials: Instagram: @Chipotle X: @chipotleTweets City Challenge Press Release: https://newsroom.chipotle.com/2025-01-02-CHIPOTLE-X-STRAVA-PARTNERSHIP-GOES-GLOBAL-INTRODUCING-THE-CITY-CHALLENGE-IN-25-MARKETS-TO-KICK-OFF-2025 Other City Challenge Instagram Content: San Francisco Rallies around challenge @chipotlechasers_sf Tempe, AZ tough competition Connect, Comment, Community Follow RunnersConnect on Instagram Join the Elite Treatment where you get first dibs on everything RTTT each month! Runners Connect Winner's Circle Facebook Community RunnersConnect Facebook page GET EXPERT COACHING AT RUNNERSCONNECT! This week's show brought to you by: MAS Iron Outside of training deficiencies, low iron is one of the most common reasons for poor results during workouts and races. Recent research indicates that almost 56% of male runners and 86% of female runners suffer from an iron deficiency that severely hampers performance. The problem with eating iron-rich foods or supplementing with traditional iron supplements is that iron is notoriously difficult for the body to absorb and utilize. In fact, only about 25% of dietary iron found in animal sources is absorbed while 17% or less of the iron from plant sources is absorbed. But MAS Iron has found a way to combat these absorption issues to ensure you can get the iron you need for health and performance. By combining the most efficiently absorbed form of elemental iron with clinically proven ingredients to aid in absorption, MAS Iron performs like no other iron product on the market. In fact, clinical research has shown the combination of ingredients in MAS Iron can quadruple absorption and increase bioavailability by 30%, all while reducing GI issues by 50%. Runnersconnect fans will automatically save 20% on any purchase. The Race Fueling Blueprint Did you experience what it was like to hit the wall at your last race? Or maybe you're running your first half, full or ultra and you fear what that dreaded wall looks like? Well, what if I told you there was an exact, scientifically-researched formula to calculate exactly how much glycogen, water and electrolytes you personally need to guarantee you don't hit the wall? That's exactly what we give you with our Race Fueling Blueprint. The blueprint allows you to simply enter your data (like your weight, goal time and current fitness and then we calculate YOUR exact, specific fueling needs during the race More importantly, the Blueprint then provides an actionable, easy-to-follow prescription for how to practice, carbo-load, taper and execute your exact racing nutrition strategy. Plus, the calculations can factor in any food preferences or sensitivities, whether you're a heavy or light sweater and even what type of gels and fluids you prefer to use. And with the kick off to the spring racing season, we're offering our patented Cramp Prevention Program as an added bonus to the Blueprint. The Cramp prevention program is a first-of-it's-kind strength program specifically focused on training your body not to cramp during long races. So, if you're tired of hitting the wall or cramping during your longer races, we'll provide you with everything you need to get through your next race strong.