What would you do if the product your customers loved the most—the one they buy first, talk about the most, and happily pay premium prices for—was suddenly GONE… and you knew it would be two years before you could sell it again? This happened to one of my Farm Marketing School members, Stacie. She raises meat and sells a monthly membership that gives her customers first access to everything. But as of this month… her freezers are completely out of beef. Zero inventory. And she won't have more until 2027. She came to our group coaching call in full-on panic mode: "How do I keep selling when I don't have the thing everyone wants? What if my customers leave? What if they go to my competitor? What if my membership loses value?" The coaching that followed turned into one of the most powerful conversations we've had inside FMS. In this episode, I'm pulling back the curtain and sharing real excerpts from that Farm Marketing School coaching call. And between the clips, I jump in with my commentary to unpack the lessons you must hear—because even if you don't sell beef, I promise you… this conversation is about YOU. We'll explore: ✅ Why making assumptions about your customers will keep you stuck ✅ How scarcity can actually make your product MORE valuable (if you position it right) ✅ The mindset shift every farmer must make if they want to grow and evolve ✅ How running out of product might be the very thing that leads to your next breakthrough offer This episode will challenge the way you think about "problems" in your business—and may just help you see your current roadblock in a totally new way. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.