If your social media views are down right now, one smart strategy is to lean into doing lives. That’s exactly what a lot of creators are trying, especially as TikTok continues to shift. But here’s where things get frustrating fast: creators jump from TikTok lives to Instagram, YouTube, or Facebook expecting the same experience … and it’s not! Fewer people and way less engagement in the comments Which leads to the wrong conclusion: 👉 “Lives on other platforms don’t work.” But that is not true! The strategy is completely different depending on the platform and that’s what today's podcast episode is all about. Here’s what I cover: · Why planning matters more than spontaneity on certain platforms · How promotion is an important part of the game · What to think about if you’re new to lives or if you don’t love doing them · How to approach lives as a community-building tool, not a performance I also share practical ways to stay on track during a live, handle distractions, and structure your content so you don’t freeze when engagement dips or comments go sideways. If your views are down and you’ve been wondering what your next move should be, this episode will help you reset your expectations and build a smarter live strategy.