Neil Patel’s origin story involves borrowing from his parents’ life savings to keep his startup alive. Not only did his plan work, but he built a million-dollar company, advised companies including Amazon, Google, and Microsoft— and, he paid his parents back. Today, Neil breaks down the money lessons he learned once he made it big. He shares why he still drives a minivan despite being able to afford something bougie, the unusual way he teaches his kids about taxes, and the important distinction he makes between success and wealth. Then, Nicole and Neil get tactical and dig into the future of getting discovered online. Neil explains why traditional search is dead and how to adapt, what founders can do if they have a $0 marketing budget, and the SEO do’s and don’ts of naming your business. Check out Nicole’s financial literacy course The Money School Find a Financial Advisor or Financial Coach from Nicole’s company Private Wealth Collective Watch video clips from the pod on Money Rehab’s Instagram and Nicole Lapin’s Instagram Check out Answer the Public, the free tool Neil mentioned in this conversation Find more of Neil’s work and resources here Here’s what Nicole covers with Neil: 00:00 Are You Ready for Some Money Rehab? 01:09 Launching Crazy Egg and Borrowing From Parents 06:42 Next Ventures and Kissmetrics 09:43 Do’s and Don’ts of Naming Businesses 15:31 NP Digital’s Massive Success vs Personal Success 21:19 Neil’s Perspective on Wealth, and the “Big R” Framework 29:32 Hot Takes on Money 30:07 Teaching Taxes Through Ice Cream 32:15 Living with Less and Financial Goals 38:45 Trust Funds and Regrets 42:09 Actionable Digital Marketing Advice for Business Owners 42:26 Choose Your Fighter: Email List, Website or Instagram? 44:59 Why Traditional Search is Dead 46:59 SEO vs AEO 55:29 Marketing Tips for a $0 Budget 01:00:49 Tip You Can Take Straight to the Bank