In this episode, Peter sits down with Freddie Sheridan, founder of YCODE — the British skincare brand redefining men’s grooming through cutting-edge marine biotechnology. Built specifically for male biology, YCODE isn’t just another men’s range wrapped in masculine packaging. After five years of research into the unique structure of men’s skin — thicker, oilier, collagen-dense and biologically distinct from women’s — Freddie developed a performance-driven, three-step system powered by microal...