In 1954, at Harvard's Hasty Pudding Club, an extraordinary battle was quietly raging. A group of students had begun wearing their tweed jackets folded at the seams to create a distinctive rumpled look - a deliberate act of rebellion against the starched formality of the day. The style caught on so quickly that the campus newspaper ran a scathing editorial condemning this "willful destruction of fine clothing." Yet within months, J. Press was advertising jackets with "natural wrinkles" a...