What makes a creator unforgettable? In this episode, Mimi Banks and Dr. Dustin Portela sit down with Australian brand strategist Erica Mallett, a former national radio host turned advisor for billion-dollar brands, to uncover what it really takes to stand out on social media. Find out how to define your tone of voice, turn your expertise into emotion-driven storytelling, make education entertaining and more! Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Erica Mallett: Instagram: @erica_mallett | TikTok: @erica_mallett Tools and Creator Must-Haves: Gimbal: https://amzn.to/3QEu6ZO Anker External battery charger: https://amzn.to/3DdtBTi Car mount: https://amzn.to/4bkEu2k Car mount (portable): https://amzn.to/3EVgNl8 DJI Osmo Camera: https://amzn.to/43eptwP DJI Osmo Mic: https://amzn.to/44WJFnC Ring light (portable): https://amzn.to/43joyvm Ring light: https://amzn.to/4ikDBcd Nikon DLSR Camera: https://amzn.to/3FbK0rR This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you: Capcut Link