
How can dermatologists use social media to grow their practice without losing credibility? In this episode, Harvard-trained dermatologist Dr. Tia Paul shares how she built a 400K+ audience on TikTok and Instagram by turning real patient questions, especially around skin of color, hyperpigmentation, and acne, into clear, trustworthy content. She explains her content workflow, balancing life as a mom and clinic owner, and how social media helped attract patients nationwide and open new business opportunities. A practical guide for any healthcare professional who wants to educate online without sounding like an ad! Tia Paul: Instagram: @dr.tiapaul | TikTok: @drtiapaul Tools and Creator Must-Haves: CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL Gimbal: https://amzn.to/3QEu6ZO Anker External battery charger: https://amzn.to/3DdtBTi Car mount: https://amzn.to/4bkEu2k Car mount (portable): https://amzn.to/3EVgNl8 DJI Osmo Camera: https://amzn.to/43eptwP DJI Osmo Mic: https://amzn.to/44WJFnC Ring light (portable): https://amzn.to/43joyvm Ring light: https://amzn.to/4ikDBcd Nikon DLSR Camera: https://amzn.to/3FbK0rR This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you: Capcut Link