What does it really take to build a brand people love? In this episode, Mimi Banks and Dr. Dustin Portela sit down with Patrick O’Keefe, Chief Integrated Marketing Officer at e.l.f. Beauty, the brand behind some of the most viral, culturally relevant, and community-driven campaigns on the internet today. Patrick shares how e.l.f. grew from $250M to over $1.5B in revenue by putting community first and building what he calls “zero distance” between their leadership team and their audience. Listen to how e.l.f. listens to culture, learns from its audience, and leans into viral moments. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Tools and Creator Must-Haves: CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL Gimbal: https://amzn.to/3QEu6ZO Anker External battery charger: https://amzn.to/3DdtBTi Car mount: https://amzn.to/4bkEu2k Car mount (portable): https://amzn.to/3EVgNl8 DJI Osmo Camera: https://amzn.to/43eptwP DJI Osmo Mic: https://amzn.to/44WJFnC Ring light (portable): https://amzn.to/43joyvm Ring light: https://amzn.to/4ikDBcd Nikon DLSR Camera: https://amzn.to/3FbK0rR This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you: Capcut Link