Neil and Eric discuss Meta hiring the team behind Moltbook, a social network for AI agents, and what it signals about the future of marketing to bots. They break down why adaptability in the AI era matters more than intelligence, and how marketers are already positioned to succeed. The conversation shifts to personal strategy, with Neil doubling down on brand building while Eric goes all-in on AI. They also explore work-life balance, long-term priorities, and why consistency and resilience are key to business success. Key Takeaways: Marketing to AI agents is the next big shift Brand building remains a long-term moat Consistency and resilience drive success Chapters:(00:00) Meta hires Moltbook founders(00:32) Rise of AI agent networks(01:13) Marketing to AI agents(01:41) Adapting to AI change(02:23) Branding vs AI focus(04:42) Know your strengths strategy(06:16) Work hours and priorities(07:27) Family vs business tradeoffs(10:49) Wealth vs quality of life(15:20) McDonald’s CEO content lesson(16:34) Power of consistency