Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak. Michi Lantz talks with marketing consultant Ed Forteau of founder of Win/Win Professional Marketing & Sales Association about why trust is a stronger growth engine than hustle, how bad referrals waste time, and how entrepreneurs can build referral systems that bring in business with less selling. Guest Bio: Ed Forteau, founder of Win/Win Professional Marketing & Sales Association, is a seasoned marketing consultant and coach with over 30 years of experience. He has witnessed the persistent struggle businesses face in acquiring new clients, regardless of their success or establishment. To address this, Ed developed the Strategic Ally Method, a proven system that replaces unpredictable networking and referrals with a reliable, consistent approach to client acquisition. His philosophy, "It's easier to make a friend than to make a sale," underscores his commitment to building genuine, impactful business relationships. Through his innovative methods, Ed empowers professional services providers to achieve sustained growth and success. Connect with Ed Forteau LinkedIn: https://www.linkedin.com/in/edforteau/ Book - No More Cringe: https://www.amazon.com/dp/B0DB9G9R8T Resources or websites mentioned in this episode: Mirasee Credits: Producer: Michi Lantz Editor: Michi Lantz Executive Producer: Danny Iny To catch the great episodes coming up on Making It, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people. Episode transcript: How to Build a Business on Referrals, Not Hustle coming soon.