Welcome to Part Three of our five-part series on setting up your personal brand for success! In this episode, we dive deep into the crucial art of positioning. It's not just about finding a niche; it's about understanding the customer journey, choosing the right market and how marketing and positioning work hand in hand to make your brand irresistible. You can view Part One and Part Two of this series here, and subscribe to the podcast to be notified when the next part is released. Ready to turn your niche into a powerhouse brand? Let's dive in! Episode Shownotes 00:00 Introduction: The importance of positioning 01:09 My journey: From corporate job to social media manager 02:55 The turning point: Bali and beyond 04:08 The biggest mistake: No niche, no market 05:55 The power of positioning 10:05 Understanding the customer journey 14:09 Steps to effective positioning 16:12 Choosing the right market 21:42 Conclusion: position well to sell 22:48 Next steps and further learning Recommended next episode: → Part One in the Series: Don't Build Businesses! Build Projects! → Part Two in the Series: Three Layers Deep: All Aboard the Niche Train Links Mentioned: → '‘You Talkin’ to ME!’ – Market Well to Sell, Sell, Sell' - Read this article on Substack Want more? Here’s how we can help you: Enjoy this content?