To stand out and sell — always, but especially in 2025 — you’ve gotta niche. Happily (especially if you are a personal brand), that DOESN’T mean putting your sweet little multi-passionate self into a box for twenty years and throwing away the key. But it DOES mean that you should create individual PROJECTS under your personal brand ( I talk about that more in part one of this series here ) and niche them sufficiently so as to cut through. How? Choose a market that has in-built demand, and then to go three or four layers deep to specialise within it. In this episode, I show you how. PS This is Part Two in a five part series to help you set up a personal brand for success. You can view Part One here, and subscribe to the podcasts for the other posts in the series to come! Episode Shownotes: 00:00 The importance of niching 01:25 Common mistakes in niching 03:06 Stages of business development 09:17 The need for a niche in a crowded market 12:31 Three-step process to effective niching 13:04 Step 1: Choosing a profitable market 17:05 Step 2: Going one layer deeper 18:14 Step 3: Niching by vehicle 25:29 Conclusion and next steps ——— Recommended next episode: → Part One in the Series: Don't Build Businesses! Build Projects! Links Mentioned: → 'Three Layers Deep! All Aboard the Niche Train' - Read this article on Substack Want more? Here’s how we can help you: Enjoy this content?