nline business is changing. With the prevalent decrease in the social media engagement, here's three very specific and practical things I'm doing to adapt to the new environment. Social Media — invest in your performing content to get more engagement Email Marketing — start nurturing your email list Role of Podcasting, YouTube and Substack — for the handy top of funnel OR middle of funnel platform In this episode, I’m breaking down how I’ve traditionally captured it (hello Instagram, podcasting, and email marketing 👋), how much time I’ve been pouring into each platform, and the results I discovered when I did a little audit. Spoiler alert: it wasn’t what I expected. Episode Shownotes: 00:00 Changes in the online business industry 01:22 Traditional attention channels 03:10 Evaluating channel effectiveness 06:39 Shifts in social engagement 18:43 Revamping email strategies 26:24 The Role of podcasting 34:26 Conclusion and next steps ——— Recommended next episode: → Ep 271: Are Funnels Dead? No, But Things Are MESSY Right Now (Here’s What to Do About It) → Ep 272: Pay Me Attention: How to Grow, Fast. Want more? Here’s how we can help you: Enjoy this content?