Don’t Build Businesses. Build Personal Brand Projects Instead!

This one is aimed squarely at you, my little ‘personal brand-based’ founder darlings — in other words, the current and aspiring content creators, consultants, coaches, freelancers, creatives and knowledge-based founders of the Internet. Over a series of five podcasts (because brevity ain’t my strong point), I’m going to break down for you everything I know about how to set a personal brand based business for big fun, big freedom and BIG money. In this episode, we're starting strong 🥃 I'm covering how to set yourself up as a personal brand based business the right way from the start to feed and fuel MULTIPLE, DISTINCT NICHES.... in a way that doesn’t bore you to tears, destroy your soul and keep you trapped in a box that feels like the online equivalent to maximum security prison for your happy, creative, multi-passionate little soul. Episode Show Notes 00:00 The importance of finding your niche 00:34 The cold hard truth about personal branding 01:37 Projects over businesses 02:24 Understanding personal brand-based businesses 04:29 Personal brand-based business vs. traditional business 06:30 What is a personal brand? 08:00 What are business interests? 10:23 Examples of personal brand projects 16:52 Conclusion and next steps ——— Recommended next episode: → This is Part One in a series - subscribe to the podcast to get the next one the second it drops! Links Mentioned: → 'Don't Build Businesses! Build Projects!' - Read this article on Substack Want more? Here’s how we can help you: Enjoy this content?