Having a talkaboutable edge to what you do bakes BUZZ right into the very fabric of your business, and makes people stop, sit up and pay attention when you start talking about it. It also makes everything you do to try to get attention after that point about fifty million times easier. In this episode, we walk through exactly how to do it: 00:00 Introduction to talkaboutable edge 00:18 Recap of previous episodes 00:50 Defining talkaboutable edge 03:55 Examples of talkaboutable edge 08:30 Steps to create a talkaboutable edge 10:03 Developing thought leadership 16:01 Creating a mission-based business 17:49 Crafting a unique concept 22:07 Infusing your concept into your business 28:30 Conclusion and next steps ——— Recommended next episode: → Part One (Don’t Build Businesses. Build Personal Brand Projects Instead!): https://lifestylebusiness.school/276 → Part Two (Three Layers Deep: All Aboard the Niche Train): https://lifestylebusiness.school/277 → Part Three (‘You Talkin’ to ME!’ – Market Well to Sell, Sell, Sell): https://lifestylebusiness.school/278 → Part Four (Attention on Tap: How to Bake Serious Buzz 🐝 Into Your Personal Brand Based Business): https://lifestylebusiness.school/279 Links Mentioned: → Read this series on Substack: https://lifestylebusinessschool.substack.com/ Want more? Here’s how we can help you: Enjoy this content?