In this episode of the Level Up Creators Podcast, Amanda sits down with Dustin Riechmann, founder of Seven Figure Leap, to unpack how subject matter experts can build wildly successful businesses by leveraging one of the most powerful—and underutilized—marketing channels: niche podcast guesting. Dustin shares his nonlinear path from engineering to meat sticks to digital marketing (yes, really) and how podcast guesting became the repeatable, scalable engine behind his seven-figure coaching and consulting business. If you’re looking for high-quality inbound lead flow, strategic relationships, and a flywheel that doesn’t rely on paid ads, this is for you. 🎯 Key Takeaways for Consultants & Coaches Building Recurring Revenue Businesses: ✔️ Why your story is your most valuable asset —and how to use it to sell ✔️ How to pitch yourself for podcast interviews that drive leads ✔️ Why small, niche podcasts often outperform the mega shows when it comes to conversions ✔️ What the “ Profit Cake ” is—and how to think beyond just podcast listeners ✔️ How to use guest appearances to build authority, partnerships, and inbound interest ✔️ What needs to be true before you start your own podcast—and why most should start with guesting ✔️ The Venn diagram method for finding non-competing but highly aligned podcast stages ✔️ Why one clear CTA outperforms three confusing ones every time 🧋 Amanda Links: Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/ Website → https://welevelupcreators.com/ Newsletter → https://newsletter.welevelupcreators.com/ 🔗 Dustin Riechmann Links: Website → https://7figureleap.com/ LinkedIn → https://www.linkedin.com/in/dustinriechmann/ Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors.