You know that feeling when something drops online and suddenly everyone’s talking about it? That’s hype - and it’s the difference between content that’s seen and content that starts something. In this episode, I’m sharing what it is to build genuine hype and a movement around your brand. We’ll dive into: 💡 Why hype is intangible but powerful - the atmosphere people feel when they see your content. 🔥 How content and launch fatigue are changing what it takes to stand out in 2026. 🌪️ What it looks like when your brand has hype - from exciting DMs to opportunities landing in your inbox. 🎬 The difference between hype that connects and FOMO that gives people the ick. 💫 How to start turning your content into a movement through storytelling, community, and building in public.