The content between launches is the part everyone underestimates, until they’re two weeks out from a launch and suddenly panicking because their audience feels disengaged. In today’s episode, I’m talking about why the content you create when you’re not launching is actually more important than the content you create during the launch itself - and why trying to “warm people up quickly” never works the way you want it to. This episode is an honest walkthrough of the pattern so many of us fall into: Putting off pre-launch content, ghosting our audience between offers, and then trying to create momentum from a complete standstill. I’m sharing: - why launch success isn’t about perfect scheduling - it’s about building hype - how hype is built slowly, not in one dramatic post - what happens when you rely on purely cold-audience launches - how your between-launch content shapes your personal brand, your opportunities, and your future sales - the laws of “launch physics” and why they’re impossible to shortcut - a softer, more sustainable way of warming your audience that doesn’t involve posting daily If you’re planning a January, February, or March launch - or if you’re just ready to stop the cycle of disappearing and reappearing - this episode is for you. And if you want support building momentum now, my new group Sprint is coming in January - a two-week creative immersion to help you build hype outside your launches, so selling becomes easier and more energised whenever you choose to do it.