This week I’m bringing you a mid-launch debrief of my brand new sprint, Light Up Your Movement - the early bird phase has just wrapped, we’re heading into the next stage, and there’s already so much to share. I’m chatting through: How the early bird phase brought me my highest conversion rate ever What made this launch convert so highly Why strong messaging and audience warmth matter more than “launch tricks” The biggest pitfalls people fall into when launching something new How to decide whether a new offer is worth keeping long-term Why your between-launch content is the thing that builds (or breaks) your next launch In this episode, I share exactly how many people joined during early bird, what the conversion rate worked out to, and why this has been such a validating launch - especially as the first outing of a brand new offer. Your content between launches is what keeps your audience warm, grows your pond, and gets people excited long before you’re selling anything. That’s the heartbeat of an easy launch. This is where movement-building really comes in. Doors to Light Up Your Movement are still open until January 9th, and we officially start together on the 12th. You’ll get instant access to the first bonus training and prompts as soon as you join, so you can start shaping your movement over the festive break if you want to. If you’re ready to build a movement around your brand in 2026 - and make launching feel lighter, warmer and way more doable, join us here before Jan 9th.