This is a proper behind-the-scenes of how I've built and pre-launched a brand new signature offer - from the very first idea, through all the conversations, the content, the messy bits, what's worked and what hasn't If you've got a new offer idea you've been sitting on and want to get moving, this one's for you. In this episode: Why Radiate is the offer I was always meant to create - and what working with over a hundred business owners taught me about what was missing The sprint that came first - why I tested the concept before building anything bigger, and what a 50%+ conversion rate told me Why I had as many conversations as possible before building a single thing - and how building from the outside in changed everything The content movement strategy that's had my podcast listens, email opens and click rates all going up at the same time Why the curriculum is always the last thing I build - and why selling before you create makes for a better offer every single time Radiate opens next week. It's my new six month programme for established service providers, coaches and experts who want to build an industry-leading content world that pulls ideal clients into their orbit and turns them into raving fans. And if you want a first taste before it opens - come to Inner Circle, my free masterclass on May 20th at 1pm.