I’m excited for this one because we’re talking about a topic that I’ve been reaaallly down a research and development rabbit hole around recently, and that is HYPE, and what it is to build a seriously hype worthy brand in 2026. Genuine and long term HYPE is the foundation behind brands that gather communities, attract opportunities, and make selling feel totally natural - because the excitement already exists. Hype building helps you turn your creative ideas into movements people can’t stop talking about. It creates momentum, it turns you into their first choice, it makes people buy NOW not next time. So in this episode I covered the four essential things your brand needs to actually grow this kind of genuine long term hype. Also: Light Up Your Movement is coming BACK - this sprint was so popular when I ran it in January, so I’m running it again at the end of April 🎉 if you wanna make sure you don’t miss it, get on the waitlist here.