Most podcasters are convinced their show is “clear enough,” that listeners will eventually find them, and that growth is just a matter of time and consistency. Anthony thought the same, until he realized his “clear enough” message was actually confusing people and the listeners he wanted were scrolling straight past his show. So he rebuilt his show from the inside out, transformed it into something listeners actually wanted to click on, and earned an Apple Top 100 spot during his relaunch. An...