There are two types of podcasters: The ones who publish an episode, close their laptop, and hope the right listeners somehow find it. And the ones who understand that if their show doesn’t appear in search, it might as well not exist. Fellow podcaster Eve Hall knows what it feels like to be invisible to the very listeners you’re trying to serve. But instead of recording more episodes or chasing the next marketing tactic, she made a few strategic changes to the content she was already creating...