The smallest cost… with the biggest impact. On In-Basin Observations podcast, host Bill Austin sits down with Cody Sutton, Co-Founder & CEO at Guide Energy Solutions, to unpack how completions chemistry is becoming a major performance driver. From produced water reuse to AI-powered decision-making, they dive into how smarter chemistry, tighter vendor accountability, and data-driven insights are reshaping frac outcomes. Tune in now! 00:00 Conference Intro 00:47 Guide Overview 01:20 Founder Background 03:03 Why Guide Started 04:47 Chemistry Market 2026 06:12 Cost Pressure Opportunity 08:42 Water Treatment Expansion 10:21 Managing Variable Water 11:36 Good Water KPIs 12:34 Iron And Scaling Risks 14:01 Outcome Based Partnerships 15:33 Chemistry Impact Reality 16:43 Predictable Accountability Wins 17:25 Fast Low Cost Solutions 18:03 Completions Outlook 2026 19:31 Bigger Jobs Reuse Pressure 20:52 Market Share Consolidation 22:14 AI Agents In Operations 26:14 Sensors Real Time Data 26:57 Surfactants Boost Recovery 28:04 Tune Systems With Data 29:25 Closing Thanks