Analyzing the high-profile fallout between Alex Cooper and Alix Earle and some of the drama, evaluating how business disputes masquerade as personal betrayal and some other drama surrounding Call Her Daddy and the Unwell Network. The discussion contrasts the realities of content creation with the performance issues plaguing network-backed shows. Examining how Apple Podcasts and Spotify handle search engine optimization. They explain the mechanics of search ranking, detailing why smaller feeds with exact-match keywords might outrank older, larger catalogs. Finally, the episode reviews a recent Podstock study showing that Spotify video episodes drive higher consumption times than YouTube. They explain how background audio playback shapes listener behavior and discuss Amazon Music's new video roll-out and YouTube's curiosity focusing on audio-only consumption. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy