Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - "what if I get tired of the niche in a few years?", "what if the niche doesn't lead to a bigger market?", "isn't a niche just hiding from the bigger problem I want to solve?" have gotten louder lately. So, we'll address them. We'll go over what a good niche looks like, how to get one, and how to grow. 8:44 A Niche is a Shortcut to Trust 11:49 A Niche to Seed Future Growth 13:40 What a Good Niche Looks Like 14:25 The Cook By Smelling Niche 16:38 Act 3 - How to Grow From a Niche 17:29 Grow Vertically or Horizontally? 19:20 Grow through Influential Customers 20:00 Spice Smelling Niche 21:14 Act 4 - The Real Villain, and the Real Hero 22:11 Trust in Future You