Customers Speak Problem, But You’re Speaking Solution (ITS Top 1%)

Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch. We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language. Tacklebox The Brain Audit 00:00 Tacklebox 00:37 How to Speak Problem 01:21 The Brain Audit 01:55 Farm Stand Problem Language 06:03 The Idea: AI to Get Out of Debt 07:38 Smooth Jazz 08:07 Why You Won’t Use Problem Language 10:31 Signs in NYC 15:00 AI for Debt 17:41 Landing Page Test 19:18 The End: This Is Everywhere - Cold Email Examples