Daniel Roth, editor in chief at LinkedIn, went from business writer to iOS app developer, without ever learning how to code. Using Claude Code, Daniel built and shipped multiple production-ready iOS apps to the App Store, including Commutely, a personalized train-tracking app for New York commuters. What you’ll learn: How to set up a dual-agent Claude Code system (builder + reviewer) Why being a “picky customer” is the right mindset for non-technical builders How Daniel prioritizes features using AI-ranked impact vs. build time Why saving everything as Markdown files creates long-term context The importance of branch-based development—even when AI writes the code How Daniel ships to the App Store without formal engineering experience His end-of-day “What did I drop the ball on?” Copilot workflow — Brought to you by: WorkOS —Make your app enterprise-ready today Vanta —Automate compliance and simplify security — In this episode, we cover: (00:00) Introduction to Daniel Roth (02:46) Daniel’s AI development workflow overview (05:56) Using Claude to prioritize feature ideas (08:58) Building vs. marketing (09:47) Creating a retention plan for his app (10:38) Introducing Bob the Builder and Ray the Reviewer (13:50) How Bob and Ray work together to build features (14:37) Why Daniel focuses on learning the process (16:34) The importance of using branches for development (17:39) Managing AI agents like managing a team (21:12) Navigating the App Store (23:06) Being a “picky customer” rather than a PM (25:00) Testing in Xcode and shipping to the App Store (28:14) Quick recap (30:00) Creating terminal aliases with Claude (31:38) Demo of his Commutely app (32:10) Using Copilot to manage work responsibilities (35:05) How Daniel talks to AI without personifying it — Tools referenced: • Claude: https://claude.ai/ • Claude Code: https://claude.ai/code • Cursor: https://cursor.sh/ • Xcode: https://developer.apple.com/xcode/ • Canva: https://www.canva.com/ • Microsoft Copilot: https://copilot.microsoft.com/ • Terminal: https://support.apple.com/guide/terminal/welcome/mac • Obsidian: https://obsidian.md/ — Other reference: • Commutely (iOS app): https://apps.apple.com/us/app/commutely/id6755789873 — Where to find Daniel Roth: LinkedIn: https://www.linkedin.com/in/danielroth1/ Newsletter: https://www.linkedin.com/newsletters/forward-deployed-editor-7378272989982683137/ — Where to find Claire Vo: ChatPRD: https://www.chatprd.ai/ Website: https://clairevo.com/ LinkedIn: https://www.linkedin.com/in/clairevo/ X: https://x.com/clairevo — Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email jordan@penname.co.