The Super Bowl looks like a football game — but it’s really a business event. In this episode, Grace and Justin break down how the Super Bowl became one of the most powerful money-making machines in the world, and what that means for creators, brands, and anyone paying attention to where attention actually flows. This turns into a broader conversation about scarcity, spectacle, and why the biggest sports moments are no longer built for fans — they’re built for advertisers, executives, and creators who know how to position themselves in the right rooms. We also get into how creators can think more strategically about major cultural moments like the Super Bowl, World Cup, Olympics, SXSW, and F1 — and how money quietly moves around all of them. Inside this episode: Why Super Bowl tickets cost $5,000+ (and who’s actually buying them) How the Super Bowl turned into a networking and sales event Why creators get paid just to show up Sports betting money flooding the creator economy The rise of B2B creators and why brands trust them more How to map big events 6–12 months ahead to get invited in Why attention, not talent, drives the biggest contracts in sports This isn’t about “how to go viral.” It’s about understanding where the money already is — and how creators tap into it. 🎙️ Hosted by Grace Ling & Justin Nguyen 📍 How Creators Make Money — the podcast where we unpack the real strategies behind today’s smartest creators.