A surprising formula to create a compelling title provides the name for a card deck of creative inspiration. Resources & links related to this episode: If you’d like to look at the Muse Machine, and maybe even buy one for yourself, you can check it out here. Get in touch: podcast@gretchenrubin.com Visit Gretchen's website to learn more about Gretchen's best-selling books, products from The Happiness Project Collection, and the Happier app. Find the transcript for this episode on the episode details page in the Apple Podcasts app. Learn more about your ad choices. Visit megaphone.fm/adchoices