This week we're sitting down with Sara Douglas and Kristina Velkova, the co-founders of Vitaclean — the shower filter that's quietly fixing the thing nobody told us was a problem: our shower water. If you've ever wondered why your skin breaks out, your hair feels brittle, or your scalp is dry no matter how many products you throw at it — this episode is going to make you look at your shower differently. We're getting into what's actually in the water coming out of your faucet (chlorine, minerals, and a few things you don't want to know about), why Texas hair is a real phenomenon, and what we both noticed when we started filtering our showers. Sara and Kristina also walk us through how they built Vitaclean — two women, a real problem, and a category that's blowing up right now for a reason. Here's what we get into: How Sara and Kristina met and what made them go from idea to actual business — the real version, not the LinkedIn version The personal hair and skin struggles that started this whole thing What's actually in your shower water (you're going to want to sit down) Why Texas water is wrecking Jill's hair and why Jenna's back acne might be a water issue, not a skincare issue Why the shower filter category is exploding right now — and whether water quality is genuinely getting worse How the 3-stage Vitaclean filter actually works (and why Vitamin C is the hero ingredient) What makes Vitaclean different from every other filter on the market The new Vitaclean Ultra — what it is, who it's for What you'll actually notice after you start using one (and how fast) Sara and Kristina's personal shower routines — products, ingredients, the stuff they swear by, and what they avoid Their favorite health hacks right now Shower filter mentioned in the episode: Vitaclean Ultra: Use code GUTTALK for 20% off the vitaclean starter kit Where to find Vitaclean: Website: https://vitacleanhq.com/ Instagram: @vitaclean Sara's IG: @sarakdouglas Kristina's IG: @kristinavelkova Connect with us: If your shower water is officially scaring you now, come tell us in the DMs — we want to hear what you noticed when you started filtering.