In this episode, Ben Goodwin shares the inspiring story behind Olipop, a brand redefining healthier soda options while prioritizing science, quality ingredients, and societal impact. Tune in to learn about innovative formulations, the challenges of scaling a mission-driven company, and the future of health-focused beverages. Topics: The origin of Ben from personal health struggles and entrepreneurial passion How Ben develops flavors that honor nostalgic tastes while delivering health benefits The science behind Ollipop's probiotic and fiber formulations The importance of clinical testing and transparent health claims Challenges and opportunities in scaling a purpose-driven beverage brand The role of marketing, branding, and consumer trust in a competitive market Future trends in health and wellness CPG, including regulatory and scientific standards Practical advice for entrepreneurs entering the health and wellness space