The Bear-y Smart Business of Ice Cream for Bears with Founder & CEO, Tim Berg

In this episode, we sit down with Tim Berg, founder of Ice Cream for Bears, to talk about building a better-for-you ice cream brand from the ground up. We cover: The origin story behind Ice Cream for Bears (and the name) Why Tim chose ice cream over launching a traditional “health” product Key business milestones and the moment he knew it could take off What it’s like landing in national grocery chains like Sprouts and Whole Foods Navigating pushback from health-conscious consumers We also dive into what sets ICFB apart: - Grass-fed dairy - No refined sugars - No gums - No seed oils - Sweetened with honey Plus: regenerative farming, flavor development, branding strategy, and a fun rapid-fire round at the end. This episode is about building a brand with conviction — and proving you can care about ingredients without sacrificing joy.