Not all meat is created equal and most of what we’re sold at the grocery store is a lie. In this episode of Grounded Wellness, Bethany sits down with her brother-in-law, Farmer Rob — founder of Primal Pastures and a practicing physician assistant. Rob brings a rare dual perspective: both from inside the medical system and from the frontlines of regenerative farming. Together, they unravel the deep corruption of America’s meat industry: misleading labels, diseased animals, toxic feed, bleach baths, and the devastating impact these practices have on our health. But this episode isn’t just a takedown — it’s also a hopeful blueprint for what ethical, nourishing, and truly clean meat can (and should) look like. From their humble beginnings raising 50 backyard chickens, Rob and his family have built a thriving regenerative farm rooted in transparency, integrity, and ancestral wisdom. This conversation is as shocking as it is empowering and it may just change the way you shop for meat forever. Episode Resources: Primal Pastures: Shop the Cleanest Meat in America: https://primalpastures.com/ Instagram: https://www.instagram.com/primalpastures/?hl=en TikTok: https://www.tiktok.com/@theprimalpastures Facebook: https://www.facebook.com/PrimalPastures/ Explore more from Primally Pure: Shop: https://bit.ly/4e1HzVv Blog: https://bit.ly/4gAeIsY Instagram: https://www.instagram.com/primallypure TikTok: https://www.tiktok.com/@primallypure?lang=en