Most businesses give you time to adjust. Seasonal businesses don't. In this episode, we go deep into the reality of high-pressure seasonal franchises, where 80–90% of revenue hits in just weeks—and one bad decision can sink the entire year. We unpack: -Why "working harder" isn't enough -How seasonality magnifies mistakes -What actually drives customers through the door -The grassroots strategies that outperformed paid ads -Lessons learned from opening hundreds of locations If you've ever considered a seasonal franchise—or already own one—this episode will change how you think about time, marketing, and execution. Timestamps: 00:00 – Why seasonal businesses punish mistakes fast 04:45 – The myth of "you can fix it later" 10:30 – 90% of revenue in six weeks: why timing is everything 18:40 – Why most franchisees work hard… and still lose 27:15 – The moment we realized marketing was the real bottleneck 36:50 – Grassroots marketing vs radio ads (what actually worked) 46:20 – The hub-and-spoke kiosk strategy that changed everything 58:05 – First-year franchise mistakes you can't afford 1:09:30 – Why seasonal businesses forge elite operators 1:18:40 – Lessons that still apply to franchises today Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/ 📷 Instagram - https://www.instagram.com/erikvanhorn/ 👍 Facebook - https://www.facebook.com/erik.v.horn/ 💼 LinkedIn - https://www.linkedin.com/in/evanhorn/ Best Franchise Starter Playlist: https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL #Franchise #SeasonalBusiness #Business